Tourism is more than travel, it’s a force for positive change.

On 27 September, World Tourism Day 2025, Skål International proudly joins UN Tourism and the global community in celebrating the transformative power of tourism.

This year’s theme, Tourism and Sustainable Transformation, reflects our shared belief that the future of travel must be built on responsibility, resilience and equity. At Skål International, we see tourism not just as an engine for growth, but as a catalyst for meaningful change — in how we move, connect, and experience the world.

Sustainability is not a trend, but a shared responsibility

That’s why, through the Skål International Sustainable Tourism Awards, we honour those who are actively shaping a greener, fairer future. These initiatives champion environmental stewardship, social equity, and economic resilience — the very pillars of sustainable transformation.

Today, we reaffirm our commitment to a tourism industry that is inclusive, ethical and forward-thinking. Because growth alone is not enough — we need transformation rooted in values.

Join us in shaping a future where travel inspires, connects and sustains.