Skål International Brazil reaffirmed its commitment to innovation, professional development, and sustainability in the tourism sector during a hybrid event held in collaboration with Skål International São Paulo.

The meeting brought together experts and industry leaders to discuss the impacts of Web3, blockchain, and asset tokenization on the emerging digital economy and their potential applications in tourism.

Professor and specialist Ricardo Zago opened the session by presenting key concepts of the new digital economy and showcasing seven practical case studies in both the Brazilian and international tourism markets. The panel also featured insights from Marcos Vilas Boas, President of the Brazilian Association of Hotels (ABIH), Tadeu Cunha, Vice President of Technology and Innovation at AVIPAM/Altour Business Travel, and Paulo Regis, CEO of Bankei. The discussion was moderated by Walter Teixeira, President of Skål International Brazil.

With an audience comprised of hoteliers, executives, destination managers, investors, tour operators, journalists, and tourism leaders, the webinar highlighted how emerging technologies are reshaping the global tourism economy, creating opportunities for increased efficiency, new business models, and greater competitiveness.

The post-event evaluation, with an impressive 4.9 out of 5 rating, reinforces the importance of the topic and the expectation among members that Skål International continue to promote forums on innovation and global industry trends.

During the event, Skål International emphasized its institutional message of positioning tourism as a strategic driver of social development, economic inclusion, and environmental responsibility. In a global landscape defined by growing demands for transparency, innovation, and regenerative practices, the organization highlighted the importance of ethical, reliable, and impactful knowledge-sharing as the foundation for transforming the tourism sector.

Skål International São Paulo counts on the support of strategic partners including Accor, Bradesco, Grupo R1, Terras Altas Resort & Convention Center, Tour House, and Visit São Paulo Convention Bureau, all of whom actively contribute to promoting innovation and capacity-building initiatives across the tourism community.

According to Walter Teixeira, “In the face of growing global challenges, it is essential that we reaffirm our mission to unite the global tourism community through friendship and knowledge-sharing, core principles that help nurture prosperous, ethical, and sustainable activities and destinations for all”.